Shaw's Stepping Up To The Healthy Plate!

Have you heard what Shaw’s has been doing?  Don’t worry I hadn’t heard either, that was until I was invited to attend a special blogger event that was being held at a neighborhood Shaw’s location. 

 The New Nutrition IQ Labeling System

Sounds a little technical, doesn’t it?  Well let me just say, it’s super easy to learn and understand. In fact, Shaw’s is making it easier than ever to make healthier choices when shopping through the aisles of their stores. 

With a little color coding, and simple wording, you’ll be able to easily choose the healthier options up and down the aisles. 

In order to qualify for the Nutrition IQ label to be applied to a specific product, foods are first screened for lower amounts of saturated fats, sodium, and sugar.  Then, qualifying products are put up against published FDA Nutrient Content Claims to identify up to 2 key nutrients that help to contribute to a healthy diet.  

You’ll find these attributes right on the new tags and signs within your store.  Like some of these that are found in the produce aisles. 

Because companies can’t “pay” their way to get these new tags and signs on their products, you also don’t have to worry about paying more to be healthier.  You’ll find these labels throughout the store on premium foods, name brand foods, store brand foods, and value-priced foods. 

While some foods contain fiber, like the Asian Pears above, or Vitamin C like in the peaches, all the tags have a common ground…  They all contribute to a healthy diet. 

While at this event, we were able to speak with Jennifer Shea, Shaw’s own Registered Dietitian, who showed up some fabulous recipes.  My favorite were the pumpkin smoothies, which I’ll be sharing that recipe with you all soon!  (Hint, I think it’s even better then Dunkin Donuts version, and I know it’s healthier!)

So the next time you head into your local Shaw’s, make sure to pay attention to those new tags!